WhImsical
imaginative
lighthearted playfulness
{Inside Look}
A brand identity and social marketing for a children’s rainwear. Designed to relay the feeling of playing in the rain.
{Tasks Completed}
Brand Identity
Brand Strategy
Packaging
Social Media Marketing
{About}
Puddle Jumpers is a children’s rainwear brand that encapsulates the feeling of being able to play in the rain. Children are full of curiosity and whimsical imagination, this brand embodies that feeling through the branding and clothes.
COLOR & TYPE
A bold yet whimsical typeface paired with a soft, muted color palette creates a playful and nostalgic visual identity. Inspired by rainy-day adventures, these elements balance youthful energy with a sense of charm, capturing the imaginative spirit of childhood.
P22 Typewriter - Adobe Fonts
packaging
Social
